Together with Estrid Ericson and her furnishing company, Svenskt Tenn, Josef Frank developed his characteristic style combining elements of Viennese elegance with Swedish functionalism. He wanted to incorporate natural forms and colours into his interiors so that the inhabitants could experience a sense of freedom in enclosed spaces. He believed that 'ornament and complexity create peacefulness and get rid of the disturbing aspect of pure functional form.' Josef Frank’s impact on Swedish design is unparalleled.